“All wealth is based upon systems” (Dan Kennedy, author and marketing coach).
Becoming an expert at developing effective business systems and processes will put more money in your pocket than anything else you can do—PERIOD!” Let me share with you four BIG IDEAS that will greatly improve your business performance, including customer loyalty, profitability, and growth.
BIG IDEA #1: Systems are the Building Blocks of Your Business
Business systems and processes are the essential building blocks of your organization—the better your systems the better your business. In fact, there is no other way to build a remarkable company!
Systems are the means to carry out every business function, including lead generation, sales, customer care, order-fulfillment, hiring, and many others unique to your company.
The primary purpose of these business systems is to help you find and keep customers, eliminate inefficiency and waste, and make you stand out in your target market like “a purple cow in a field of brown cows” (Seth Godin). Your business will prosper to the degree you become an expert at creating effective systems and processes.
BIG IDEA #2: Systems Thinking Will Increase Your Business Intelligence
Systems Thinking will empower you to see the world and your business in a profoundly different way. It will raise your business I.Q. by 80 points—OVERNIGHT!
As a Systems Thinker, you will get a vividly clear view of the “nuts and bolts” of your organization—what’s working and what’s not. By focusing on Cause and Effect, Systems Thinking will magnify the details of your operation, revealing the root-cause of problems and transparent solutions. Your business frustrations will be viewed through a logical lens rather than an emotional lens. You will learn to resolve problems and make decisions systematically.
When you begin Systems Thinking, you’re going to have an Ah-Ha Moment. From that point on, you’ll never look at your business the same way again.
BIG IDEA #3: System Building is the Master Skill of the Entrepreneur
Creating high-performance business systems and processes is the Master Skill of the entrepreneur. No other endeavor will remove more problems and pain, or put more money in your pocket.
Good business systems are the solution to all your operational challenges—weak sales growth, dissatisfied customers, waste and inefficiency, under-performing employees, poor cash flow, and low-profit margins. Whether in the store, the workshop, or the office, you can manage and improve your business processes by applying correct principles.
Now, here comes a rather bold statement. The ability to create effective business systems and processes is the most important skill you can acquire. Every business function—marketing, finance, and operations—requires this expertise. And the real value of your business comes when your systems consistently get good results—when they make your company money day-in and day-out, even when you’re not around.
BIG IDEA #4: The Box Theory™ Way is the Best Way to Build Business Systems
OK, I’ll admit it, there’s a little self-interest in the final BIG IDEA, so bear with me. The Box Theory™ Way is a ground-breaking system for you to create growth-producing, customer-pleasing, waste-removing, profit-boosting business systems and processes. Just imagine having a business culture of discipline and excellence that runs on autopilot.
The Box Theory™ Way is a method that breaks your business functions down to manageable systems or “boxes.” The method is easy, intuitive, and even fun. It includes some amazing principles of business process management (BPM) such as Six Sigma, Lean Thinking, and the Theory of Constraints.
What’s more, The Box Theory™ Way is incorporated into a ground-breaking software tool that empowers you to design, create, manage, document, store and print everything pertaining to your business systems and processes—sort of like a QuickBooks, but for business systems. Box Theory™ Software was created specifically for owners and managers of small to mid-sized businesses—YOU!
Work in an Extraordinary Manner
A few years ago, I was in the lobby of a hospital waiting for a grandchild to be born. I noticed a sign on the wall that read: “The major work of the world is not done by geniuses. It is done by ordinary people who have learned to work in an extraordinary manner” (American Fork Hospital, 3/29/2008).
Well, I’m not a genius. Most of us aren’t. And much of what we do is pretty ordinary. However, learning the art and science of Systems Thinking and how to build effective business systems will enable you to “work in an extraordinary manner.” As I said before, it will put more money in your pocket than anything else you can do.
