Module 2: Your Organization Blueprint
Voice of the Customer
Complete this lesson within your software. Go to: Main Menu-Organization Blueprint>Voice of the Customer. Refer to the Toolbar Buttons at the bottom of the Task Window.
- Purpose: Define your primary and secondary customers.
- Principles Button: Read “Voice of the Customer – What do your customers expect from you?” (11 min)
- Examples Button: View an example of a completed Action Plan.
- Worksheet Button: List the demographics for your ideal/target customer.
- Action Plan Button: Write your customer profile and expectations.
- Enrichment:
Five Ways to Add “Killer Customer Care” to Your Business Systems!
Customer Service: Best Practices for an Awesome Customer Care System (slideshow)!
Customers Demand Four Things from Your Business Systems!
Create a Symphony of Business Systems to Delight Customers!
The Voice of the Customer: Are You Listening to Your Five Customers Types?
Voice of the Customer: Four Things That Will Earn You an “A”!
One in Ten Are Ready to Buy from You–Do You Know Who They Are?
The Business System that can Make or Break a Company!
How To Become the “Best Deal” for Your Target Customer!
Marketing Systems: Eight Rules of Customer Acquisition!
Customer Care: A Business System I’m Rather Proud Of
Great Customer Service: 50 Quotes From People Who Know! (slideshow)
My Out-of-Body Experience at Cafe Zupas, a Case Study in Systems Thinking